Vision
The What:
Our vision for CrownBox is to inspire sisterhood. CrownBox is an exercise in our natural inclination to ‘adjust each other's crown’ and demonstrate true sisterhood in a tangible and meaningful way.
The Why:
We seek to weave spontaneous gift-giving into the fabric of our culture as a means of supporting and inspiring our loved ones. Black women are reliable friends who ‘show up’ at the ‘drop-of-a-dime’. We are loving sisters, girlfriends, mothers, wives, mentors, coworkers, aunts, grandmothers, daughters and some of our community’s biggest cheerleaders. However, at times we can be overlooked and under-appreciated. CrownBox aspires to change this by celebrating even the smallest of victories, offering Her a much needed ‘pick-me-up,’ and encouraging you to ‘remember your Sis’ by giving her a thoughtful gift.
The How:
- Disrupt the predominantly white gifting industry by incorporating Black voices and products that match our interests. We aim to source 100% of our products from Black and minority owned businesses. We want to support brands like us - that truly represent how we love - selflessly, relentlessly and wholly by pouring our dollars right back into communities of color.
- Partner with existing organizations that offer a platform for women to build, network and uplift each other by collaborating on events, offering corporate gifting, and finding innovative ways to highlight their achievements and contributions to their communities.
- Commit a portion of our profits to charitable organizations that support the needs of women and girls.
Join our tribe to realize this mission of LOVE.
